...Consumers
are MORONS.
One has to assume this to be Apple’s working model.
I’m not sure how to spin this week’s blog out to the
usual 700 – 1000 words because there is little else to say.
Apple’s £11.8bn iWatering first quarter profit is
based on people buying shiny new shit because of a. sophisticated advertising
b. the cynical, contemptuous short-term obsolescence built in to the last bit
of iTat.
iConsumers are MORONS – is maybe a
company mantra?
Perhaps if you’re one of the iPurchasers who bought
new because the glossy thingy Apple sold you 6 months ago no longer does-iT,
just repeat,
‘Consumers are
morons’
until you get to about 800 words...
Cheers.
N.B
in case of confusion
A customer
is someone who buys what they need/want
A consumer
is someone who shops for what is advertised regardless of price-benefit ratio.
*
If instead of reading my rantings you'd like some comedy poetry, I'm doing the feature at The Blind Poet on Monday 9th Feb - proceeds going to Crisis.