...Consumers are MORONS.
One has to assume this to be Apple’s working model.
I’m not sure how to spin this week’s blog out to the usual 700 – 1000 words because there is little else to say.
Apple’s £11.8bn iWatering first quarter profit is based on people buying shiny new shit because of a. sophisticated advertising b. the cynical, contemptuous short-term obsolescence built in to the last bit of iTat.
iConsumers are MORONS – is maybe a company mantra?
Perhaps if you’re one of the iPurchasers who bought new because the glossy thingy Apple sold you 6 months ago no longer does-iT, just repeat,
‘Consumers are morons’
until you get to about 800 words...
N.B in case of confusion
A customer is someone who buys what they need/want
A consumer is someone who shops for what is advertised regardless of price-benefit ratio.
If instead of reading my rantings you'd like some comedy poetry, I'm doing the feature at The Blind Poet on Monday 9th Feb - proceeds going to Crisis.